I am a Story Assassin.
“OK, but WTH does that mean?”
Almost there.
I connect Japanese culture brands with their audience through stories.
“So what’s up with the ‘assassin’?”
Like a hired hand, I focus on the result.
Even if that means getting vulnerable with your audience.
Japan isn’t special.
But you knew this.
Yet, many people treat Japan as this mysterious place beyond the grasp of anyone that’s not Japanese.
Yes, just like every other country, there are certain customs you should follow.
And yes…walking through Japan or using any type of Japanese product or service, you might wonder…what inspired this?
Along the way, you might get frustrated.
…you might become filled with a grand sense of awe.
…you’ll probably fall in love.
But, while the gooey-eyed “unique” talk is well and good, Japan is still just a place full of people.
And people get weird sometimes.
My content digs into the underlying forces that shape Japanese culture.
Then I break these behaviors down into biscuits for all of us to eat and know ourselves better.
After you eat up my content, you will realize,
“oh. Japan is just another country. and they have problems just like us. let’s connect.”
No hand-waving spell-casting over here.
I help you share your Japanese brand with
stories people can relate to.
Most content strategists will give you some words.
I give you the whole story.
The content, the traffic, and the support to reach your end goal.
Facebooks ADs? Email autoresponders? A video sales letter?
Yes.
Forget the surface-level content riding the current buzzword of the day.
I go deep.
Not only do you need the right eyeballs…
Long-form, relevant, and useful content is what keeps them open.
As consumers continue to search for the best information/products from Japan on the web, how will you stand out?
That’s where I come in.
I’ve lived in the in-between for all my life.
As a Jamaican-Chinese growing up in the white suburbia of Florida, USA, I questioned my identity early on.
Was I black? Jamaican? African-American? Chinese? American? Asian-American? Blasian?
I was swimming in this cauldron of colors asking myself what flavor tasted best.
Then my parents signed me up for karate.
I studied karate for 8 years under a traditional Japanese sensei in my hometown, Jacksonville, FL and my brain melted.
Under his tutelage, I developed discipline, perseverance, and, most importantly, a desire for mastery.
Once I got to university, I was itching to go to Japan.
Taking advantage of a slump in my dentistry studies, I took the plunge.
After living in Japan for three years, I had found a new home.
From working alongside entrepreneurs on farms and in hotels to living with families in their homes and working in corporations,
I saw a spectrum of the different lives one could live in Japan.
I went through the stages of pure awe and romantic adoration…
to
heavy realization and depression…
to
acceptance.
I came out understanding that Japan was like any other country.
It had its fair share of contradictions, darkened past, and social problems.
The difference in communication and culture just made it difficult to see at first.
But, I kept my ears opened and my mind ready to adapt.
Thirsty to learn more, I kept going.
Just as when I was a child, I felt myself doing my best to bridge the identity gap.
Balancing a sense of the intuitive collective and the rational individual.
Most brands selling Japanese products have trouble bridging this gap.
Of course, the “craft-obsessed and dedication to excellency” Japan does most of the brand awareness for you.
But the slow response to change and innovation often goes unseen.
And herein lies the disconnect.
Japan trying to reach western audiences. Western countries trying to reach the Japanese consumer.
If your brand produces content related to Japan,
contact me here.
chin@brandonchin.net
I look forward to working with you.
WHAT THE PEOPLE SAY
Brandon was a pleasure to work with during his time with us as a social media specialist. Brandon was also prompt and always asked a lot of questions. During our first few months of working together I was a bit hesitant in his ability to transition from a traditional creative writer/novelist to a more succinct social media writer, but he persevered and within time he caught on with our unique client style sets.
What we admired about his skills was he would always push the envelope and research and apply the latest techniques in social media content – he was so savvy with developing video driven posts, animated gifs for some of our client’s weekly social media posts.
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“The organic nature of the relationship made it easy to work Brandon with no reserve. Being able to maximize time and work on other tasks is the biggest benefit and change I’ve seen. I’m still benefiting from Brandon’s work through the knowledge shared and by having a better understanding of FB advertising and email marketing. Brandon’s initiative was my favorite part of working with him. Knowing things I needed done (though outside the scope of services) he either delivered me some “juice” or took care of it himself. Hands down I would recommend him to my entrepreneurs network.”
Asmar Gary, Owner at Spirited Co Consulting
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“Thanks for all your contributions up till now! You write beautifully and are welcome to join [our new blog] anytime at your leisure.”
Andee, Owner at Rizer.TV
Author bio for PR
Brandon Chin is a Jamaican-Chinese hybrid, and sees the world just the same: a mash-up of different stories. He spends his time asking questions through his writing. Music is his blood and he uses it to fuel his work. While working on permanent residency in Japan, he is currently writing one book per month for 2017.
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